Film poster Analysis

Overall look of the Poster(s)
 The first film poster we created as a group uses a much darker colour scheme. Mostly it has Black and red, and is accented my white used on some of the typography. The reason we used these colours is because they  would appeal to out target audience, and also go with the premise of the film- it's about ninjas, and normally, ninjas would wear black. The second poster uses a similar colour scheme for its titles, but it's background is meant to be the setting of the main location of the opening sequence(which is a pivotal location in our plot) and therefore does not follow that colour scheme.
There aren't any symbols in the poster, as it would not go with the genre of our film- it;s a kids film and our objective is to capture a child's interest, not confuse them.
The main image on both or posters is of a ninja, who is obviously quite young, In both posters he is holding a sword and getting ready to fight, which represents him and confident and ready to start his challenge. In the background of the first poster, a group of shadowy figures can be seen- they are blacked out to give a sense of mystery. They represent the hoards of ninja children the main character inspires during the course of the film.
The pictures of the ninja are both manipulated photos put onto our backgrounds,m while the ninja hoard is a graphic and the backgrounds are similarly heavily manipulated photos or graphics.
The message behind both posters are highly visual; they both show the ninja child ready to fight, and therefore send out the impression that this film is action. The only real words for the film are the tagline, "fight Me" which again asserts this as an action film It also reinforces our theme of the challenge.
The audience for these posters are children, mainly young boys. This can be seen because of the use of dark colours in the first poster, along with the cartoony graphics of the ninja hoard which makes the film look less serious. The second poster is much brighter and also shows the film is not serious, and this would appeal to children. Lastly, the central image in both film posters is the ninja child, which ascertains that the target audience is young boys, as they are able to identify with the central image.
The cartoony graphics and colour schemes fit the genre conventions of kids action films.
The posters persuade passers buy to watch the film as they both have the ninja child looking directly at the audience, which makes people more likely to be interested in the film. Critic comments are also dotted around both posters which make viewers want to watch the film even more.
The poster promises ninjas and action, which are represented by the props of the guns and the ninja outfits along with the colour scheme. It also hints to the main plot points in the film, such as the gathering of kids who take part in the ninja child's plan and the location where the opening(and ninja challenge) takes place.
Attention is gained by the poster as it is very bold and simplistic and gives off an idea of what happens in the plot, while still leaving it very obscure. The tagline is also shocking and blunt, which makes people wonder what the film will actually be about and leads to many other similar questions.The main text made bold in the posters is the title and the tagline, which stand out most to grab a potential audience member's attention.

Critical Evaluation
The poster fits the genre it's going for as it uses typical themes and layout schemes to appeal to the target audience. It also has typical components of film posters, although they do lack age ratings.
The poster is effective as it engages audiences and contains enough information to interest, but not enough to spoil the whole plot.